Gestalt Design Principles

Gestalt means 'unified whole'; in any kind of design that is a key concept to catch the eye. Every great design must contain one of the following principles:

1)Similarity
2)Continuation
3)Closure
4)Proximity
5)Figure/Ground
6)Symmetry and order

The author identified the key concepts as to catch a person's attention to simplify a design using the above six principles. The sources used is cited from Rudolf Arnheim and his book Art and Visual Perception: A Psychology of the Creative Eye. Giving visual representations of the six principle helps the reader understand and acknowledge the principles. What is lacking from the author's argument is the use of other images or possibly a combination of two rather than trying to imagine what that would look like. In conclusion the article gives examples and short descriptions that allow the image to give the better example. 

Supporting the author's argument the article does give written and visual examples along with cited appropriate examples to support his argument. For the most part, the evidence is convincing but for the sixth principle and image. To me, the color wheel is not symmetric vertically or horizontally but is symmetric from the center point through a repetitive patter and overlay of the same shape but different color is not entirely symmetric. 

Coming from a psychologic stand point: in order to create a better design for the human eye, the human brain simplifies and identifies the image as either pieces or a whole, the human brain prefers a 'whole' piece so creating a 'unified whole' therefore is visually appealing to the brain and eyes. Using the six principles from above are visually explained through the work of Rudolf Arnheim and his book Art and Visual Perception: A Psychology of the Creative Eye.