GEAR Fieldtrip
A few weeks ago my graphic design class went to GEAR for Sports to see how a t-shirt is printed and also the new trending styles of print, both on clothes and paper.
What I found interesting is how they decide what type of ink and fabric the client would want as see above. There's a bunch of fabrics bound together that the client can choose from and the printed t-shirts have the color and code printed together for easy choosing.
Who is GEAR for Sports?
Gear is the only print part of a huge corporation that also includes Under Armour and Champion. What Gear prints the designs on the clothing, from college logos to custom prints. Their custom printing and mass production rates can print out 15,000 shirts a day. They offer 1-12 color range (meaning almost any color) and shiny prints.
Of course different designers design different things, which I saw first hand how they separate the designers form pants, caps, t-shirts, long sleeves, socks, the list can go on and on. Each team is made of a smaller group of designers who meet with clients and then give the final decided print file to the co-workers who do the printing on large scale machines. The machines look like giant octopuses with a lot more ink choices.
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